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Welcome to the CurlSistahood




Co-founder/Creative Director, Joy Adaeze


(Photo: ELLE South Africa, September 2013 + Look Magazine September 2013)

Hi everyone! I'm Joy, Co-founder and Creative Director of I've been natural for 5 years and have a deep love for fashion (I also work as a fashion stylist and style blogger of JoyLovesFashion.) Since natural ladies are more than just their curls, I had the idea to bring forth, a destination for natural women who have Style, Soul and Sass! A place for us to get inspired on both our hair and fashion. I welcome you to, your very own CurlSistahood. We've got lots more in store for you and I look forward to getting to know you all! : )



Group shot

Photography: Toni Smailagic
Makeup: Dre Brown
Hair: Valerie Price, owner of Valerie Signature Salon for Natural Hair in Harlem
Hair for Joy: Ouidad Salon by Senior stylist Ayanna
Stylist: Joy Adaeze, co-founder of
West and Main jumpsuit on Binta (far right) / On everyone: Mercura shades

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